Agentic AI Campaign

Working with product marketing and stakeholders under an accelerated timeline, I led the creative development, asset direction, and multi-channel promotion for launching new agentic AI solutions to beat market competition.

 

I provided creative direction and editorial oversight across all digital assets — ensuring messaging consistency across email campaigns, organic social media, and internal enablement materials.

 

The rapid launch drove market excitement, media pickups, and a surge in demo requests.

 

As a bonus, I optimized distribution costs by publishing the full story on the brand website while deploying a condensed version for the wire service — keeping us on budget.