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Enterprise Thought Leadership

I built an enterprise thought leadership program to elevate Cielo's internal experts and deliver the timely, relevant insights clients needed.

 

Acting as the central strategist, I managed the editorial direction and cross-functional stakeholders, creating a pipeline of high-performing content.

 

To scale the program, I reengineered the framework from a traditional single-author model into a streamlined multi-expert infrastructure — reducing friction for executives, maximizing marketing resources, and expanding subject-matter reach.

Client

Cielo

Role

Program Architecture, Content Strategy, Operational Optimization, Writing, Editing, Stakeholder Management

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Contact

Lauren Sigfusson

+1 360 421 2288
lauren.sigfusson@gmail.com
LinkedIn

© Lauren Sigfusson 2026 All Rights Reserved

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