Proprietary Industry Research

I spearheaded a global research campaign, partnering closely with key stakeholders and an executive sponsor to create the vision and drive the end-to-end strategy. The goal was to position Cielo as the leading authority on AI's impact on the future of work and cement ownership over the concept of the "Supergeneralist."

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Managing the third-party research firm, I synthesized internal stakeholder feedback, steered the narrative direction, and translated complex data into a defensible POV that gave talent acquisition leaders actionable insights to reshape their operational models.

I provided the editorial and creative direction for the multi-channel launch assets, including the flagship research report PDF, a companion thought leadership piece, a key-takeaway landing page, an email marketing stream, boosted LinkedIn posts, and video-driven social assets.

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The campaign successfully established Cielo's authority on AI's impact on the future of work, driving engagement and high praise from targeted enterprise CHROs.