Brand Refresh & Website Redesign

Shaped and executed a multi-year content strategy to activate a broader brand refresh across our digital footprint, resulting in a 7% expansion in brand awareness and an 18% increase in brand affinity.

 

For the enterprise website redesign, I led the content strategy and editorial execution — auditing hundreds of legacy pages to determine what to migrate, update, or retire while ensuring SEO, design, and UX remained integrated.

 

Beyond writing and editing buyer-focused copy to anchor the brand voice, I developed the copywriting processes and managed assignments to keep internal and external writers aligned.

 

The launch successfully established a high-performing digital flagship, driving website session engagement to an all-time high of 75% and lifting time-on-site by 185%.