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Bubbler Talk
WUWM
Content strategy, copywriting, copy editing
Arguably WUWM's most successful series, Bubbler Talk has been including the audience in the editorial process since 2016. But by 2018, its promotional content — on-air and online — was stale. Also, it didn't do a good job of laying out the process, so people knew what to expect.
I updated the language on the series' web landing page to help set expectations while maintaining brand voice. The copy also serves as a jumping-off point for crafting digital and on-air promotions, ensuring consistency across platforms.
Before
What’s got you scratching your head about the Milwaukee area? What have you always wanted to know about Milwaukee and the region?
WUWM News reporters and Lake
Effect producers investigate and answer your questions.
Participate in the process and submit your questions below:
After
What’s got you scratching your head about Milwaukee and the region? Bubbler Talk is a series that puts your curiosity front and center.
How it works: You ask, we investigate, and together we unveil the answers.
Ask away: What have you always wanted to know about the Milwaukee area’s people, places, or culture that you want WUWM to explore?
Participate in the process and submit your questions below.
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